Kuna. Crypto Exchange Platform
Duration:
October 2019 - Present
Platform:
iOS, Android, Web
Role
What are you doing mister?
Started as a Senior product designer and became Lead product designer.
Responsible for Brand + 7 Kuna Products (iOS, Android, Web for B2C + B2B segments).
- Leading of the new product features from the product strategy to the launch
- Responsible for existing crypto trading platform.
- Redesigned overall 7 Kuna products
- Hiring, supervising and leading a team of 3 digital product designers + Motion designer + 3D visual artist (from Revolut).
- Working with Amplitude analytics, setting up health check metrics for main features
- Building and scaling the design system for new products and updated for existing
- Working in the cross-functional product team using scrum methodology.
About
What was this project about?
Kuna is a new generation Crypto Financial Platform that gives customers the essential freedom of capital with no borders. Kuna allows users to exchange, convert and to make payments in both fiat money and cryptocurrency.
Goal
What was a specific and measurable objective?
Improve product metrics ( Sign Up Rate, Customer Retention Rate, MAU, DAU, LTV, Average Session Length).
To modernize the brand while maintaining its core identity and strategy.
Need to develop a design system + delivery specifications a single source of components, patterns, and styles and unify disjointed experiences so that they are visually cohesive.
Process
How it was?
We didn't invent the wheel and took the design of the Design Thinking framework + JTBD. Made Competitive analysis, worked with data, We also had stages of customer development and A/B tests after implementation.
Solution
How did we solve a problem?
- After the stages of competitor research, ideation, validation, prototyping and testing, we added social registration buttons, thereby improving Sign Up Rate metric by 41%.
- We've updated the brand, added video stories, made transitioning from 2D to 3D illustrations, and adding movement principles for functional animations. As a result, we increased our by X.XX% Customer Retention Rate for Web, iOS and Android platforms. Also, MAU and DAU metrics were improved for all platforms.
- Average Session Length on the main landing page was increased by XX.XX %
- We also developed and scaled a design system, with specifications, for use across 7 ecosystem products (Web, iOS, Android).
My Accomplishments
What was accomplished?
- Launched a new version of Web Platform + released (iOS, Android)
- Created from scratch 2 B2B products
- Implemented KYC integration, saved $ X.XX on every verified user
- Reduced the bounce rate during registration by XX.XX % by adding a social button register using Google + Apple
- Product capitalization doubled.
- In the Forbes list of the 30 best startups in Ukraine
- Brought Amplitude analytics to the team, set metrics for main features
- Onboarded +400K users
Duration:
October 2019 - Present
Platform:
iOS, Android, Web
Role
What are you doing mister?
Started as a Senior product designer and became Lead product designer.
Responsible for Brand + 7 Kuna Products (iOS, Android, Web for B2C + B2B segments).
- Leading of the new product features from the product strategy to the launch
- Responsible for existing crypto trading platform.
- Redesigned overall 7 Kuna products
- Hiring, supervising and leading a team of 3 digital product designers + Motion designer + 3D visual artist (from Revolut).
- Working with Amplitude analytics, setting up health check metrics for main features
- Building and scaling the design system for new products and updated for existing
- Working in the cross-functional product team using scrum methodology.
About
What was this project about?
Kuna is a new generation Crypto Financial Platform that gives customers the essential freedom of capital with no borders. Kuna allows users to exchange, convert and to make payments in both fiat money and cryptocurrency.
Goal
What was a specific and measurable objective?
Improve product metrics ( Sign Up Rate, Customer Retention Rate, MAU, DAU, LTV, Average Session Length).
To modernize the brand while maintaining its core identity and strategy.
Need to develop a design system + delivery specifications a single source of components, patterns, and styles and unify disjointed experiences so that they are visually cohesive.
Process
How it was?
We didn't invent the wheel and took the design of the Design Thinking framework + JTBD. Made Competitive analysis, worked with data, We also had stages of customer development and A/B tests after implementation.
Solution
How did we solve a problem?
- After the stages of competitor research, ideation, validation, prototyping and testing, we added social registration buttons, thereby improving Sign Up Rate metric by 41%.
- We've updated the brand, added video stories, made transitioning from 2D to 3D illustrations, and adding movement principles for functional animations. As a result, we increased our by X.XX% Customer Retention Rate for Web, iOS and Android platforms. Also, MAU and DAU metrics were improved for all platforms.
- Average Session Length on the main landing page was increased by XX.XX %
- We also developed and scaled a design system, with specifications, for use across 7 ecosystem products (Web, iOS, Android).
My Accomplishments
What was accomplished?
- Launched a new version of Web Platform + released (iOS, Android)
- Created from scratch 2 B2B products
- Implemented KYC integration, saved $ X.XX on every verified user
- Reduced the bounce rate during registration by XX.XX % by adding a social button register using Google + Apple
- Product capitalization doubled.
- In the Forbes list of the 30 best startups in Ukraine
- Brought Amplitude analytics to the team, set metrics for main features
- Onboarded +400K users
Duration:
October 2019 - Present
Platform:
iOS, Android, Web
Role
What are you doing mister?
Started as a Senior product designer and became Lead product designer.
Responsible for Brand + 7 Kuna Products (iOS, Android, Web for B2C + B2B segments).
- Leading of the new product features from the product strategy to the launch
- Responsible for existing crypto trading platform.
- Redesigned overall 7 Kuna products
- Hiring, supervising and leading a team of 3 digital product designers + Motion designer + 3D visual artist (from Revolut).
- Working with Amplitude analytics, setting up health check metrics for main features
- Building and scaling the design system for new products and updated for existing
- Working in the cross-functional product team using scrum methodology.
About
What was this project about?
Kuna is a new generation Crypto Financial Platform that gives customers the essential freedom of capital with no borders. Kuna allows users to exchange, convert and to make payments in both fiat money and cryptocurrency.
Goal
What was a specific and measurable objective?
Improve product metrics ( Sign Up Rate, Customer Retention Rate, MAU, DAU, LTV, Average Session Length).
To modernize the brand while maintaining its core identity and strategy.
Need to develop a design system + delivery specifications a single source of components, patterns, and styles and unify disjointed experiences so that they are visually cohesive.
Process
How it was?
We didn't invent the wheel and took the design of the Design Thinking framework + JTBD. Made Competitive analysis, worked with data, We also had stages of customer development and A/B tests after implementation.
Solution
How did we solve a problem?
- After the stages of competitor research, ideation, validation, prototyping and testing, we added social registration buttons, thereby improving Sign Up Rate metric by 41%.
- We've updated the brand, added video stories, made transitioning from 2D to 3D illustrations, and adding movement principles for functional animations. As a result, we increased our by X.XX% Customer Retention Rate for Web, iOS and Android platforms. Also, MAU and DAU metrics were improved for all platforms.
- Average Session Length on the main landing page was increased by XX.XX %
- We also developed and scaled a design system, with specifications, for use across 7 ecosystem products (Web, iOS, Android).
My Accomplishments
What was accomplished?
- Launched a new version of Web Platform + released (iOS, Android)
- Created from scratch 2 B2B products
- Implemented KYC integration, saved $ X.XX on every verified user
- Reduced the bounce rate during registration by XX.XX % by adding a social button register using Google + Apple
- Product capitalization doubled.
- In the Forbes list of the 30 best startups in Ukraine
- Brought Amplitude analytics to the team, set metrics for main features
- Onboarded +400K users
