About Me

Product designer with 10 years in fintech and crypto — exchanges, neobanks, and consumer payments across four continents.


Currently at Gemini, designing the core trading experience for 17M+ customers. I started out in customer support at a major bank, watching people get stuck on financial interfaces every day — and I've spent my career since proving that financial products don't have to be complex and boring.

Product designer with 10 years in fintech and crypto — exchanges, neobanks, and consumer payments across four continents.


Currently at Gemini, designing the core trading experience for 17M+ customers. I started out in customer support at a major bank, watching people get stuck on financial interfaces every day — and I've spent my career since proving that financial products don't have to be complex and boring.

Achievements

Redesigned the Gemini app in a 3-month sprint ahead of the Nasdaq IPO: Buy +42%, Sell +60%, monthly transacting users +33%.


Currently leading design for Prediction Markets at Gemini — launched December 2025 and now the company's primary product focus. 49.5M contracts traded monthly, and Gemini posted 42% revenue growth the quarter after launch.


Built 2 fintech products from scratch (Bright Money, Yelo Bank) and scaled 5 more (Gemini, Kuna Exchange, Wirex, Bling, Mobiamo) — 55M+ users reached across my products.


Co-created the MVP of Bright Money, an AI-powered personal finance app, with the founding PM — it went on to raise $31M from Sequoia, Falcon Edge, and Hummingbird, followed by a $60M round.


Red Dot Design Award 2023 and London Design Awards 2024 (Finance & Banking). Collaborated with Pentagram and Winkreative on brand-led product work.

Let's talk

ivashentcev25@gmail.com