Award-winning product designer helping build exceptional and human-friendly fintech products
Based in New York
Years
2018 - 2023
Role
Lead Product Designer
Metrics
Sign up +25%
MAU +22%
Users +700K
Platforms
iOS
Android
Web
Scope
Red Dot Award + London Design Award (financial app category). Led a full redesign across all platforms — order flow conversion +21%, drop-off −36%, registration bounce −42% with social login, KYC cost per user −11%.
Years
2020 - 2022
Role
Lead Product Designer
Metrics
0→1
-27% infra costs
Users +300K
Platforms
iOS
Android
Scope
First design hire at an early-stage fintech. Collaborated with the PM to define product-market fit and developed the MVP concept, securing over $31M in first-stage funding from Sequoia, Falcon Edge and Hummingbird.
Contributed to a successful business model pivot, driving user growth to over 300,000.
Years
2018 - 2019
Role
Senior Product Designer
Metrics
Consumer research
MVP shipped
Platforms
iOS
Android
Scope
Designed Yelo from 0→1, leading consumer research and defining PMF with the founding team. Reached Top 5 in Azerbaijan at launch.
Years
2017 - 2018
Role
Product Designer
Metrics
KYC +11%
3M+ users
Platforms
iOS
Android
Scope
Redesigned the Wirex mobile app for 3M+ users — improved KYC completion by 11%, in collaboration with Pentagram on the brand system.
