Kuna. Brand Guidelines
Platform:
iOS, Android, Web
Role:
Lead Product Designer, Art Director
What was this project about?
Kuna is a new generation Crypto Financial Platform that gives customers the essential freedom of capital with no borders. Kuna allows users to exchange, convert and to make payments in both fiat money and cryptocurrency.
Goal
What was a specific and measurable objective?
At the present time, there are 7 products in the company portfolio, the main one being Kuna Exchange Kuna.io. We want to make all products consistent and recognizable. We need to develop a Kuna brand development strategy.
To implement the future Kuna Brand across all web, mobile view, iOS, Android platforms, we need Brand Guidelines.
What we did
What was accomplished?
Together with my team, we have developed brand guidelines that encompass the following areas:
Layout
Typography
Brand assets
Digital palette
Iconographic
3D illustrations
Products
Social Media
Brand campaign
